Public Interest in Using Banjarbakula Buy The Service (BTS) Bus

Erawati Erawati, Nevy Farista Aristin, Muhammad Muhaimin, Karunia Puji Hastuti, Eva Alviawati

Abstract


This study aims to analyze public interest in using the Banjarbakula Buy The Service (BTS) bus. This study uses a quantitative descriptive approach with data collection techniques through observation, closed questionnaires and documentation. The population in this study is 100 passengers who travel using the land transportation mode, namely the Banjarbakula BTS bus in 2025 on corridor routes 1, 2, 3, and 4. The sampling technique used in this study is Accidental Sampling , which is a method of determining samples based on chance, i.e. units or subjects are available to the researcher when data collection is carried out. The data collection techniques in this study consisted of observation, closed questionnaires, and documentation. Based on the results of the research, the level of public interest in the use of the Banjarbakula BTS Bus is classified as very interested. The results of summing the overall score of all sub-variables obtained a total frequency of 8,674 with an average of 2,168.5, which is included in the category of very interest according to the interval of 2,032–2,500. The sub-variables that most affect public interest are travel time of 27% in Corridor 3, travel costs of 21% in Corridor 4, service level of 25% in Corridor 3, and accessibility level of bus stop locations of 27% in Corridor 1.


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DOI: https://doi.org/10.1025/jsse.v1i2.181

DOI (PDF): https://doi.org/10.1025/jsse.v1i2.181.g48

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